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AIB Life
Kintris
CUSTOMER CASE STUDY

How AIB Life Used Workforce Data to Scale with Confidence in a Hybrid Model

Building a new life & pensions business. Scaling fast. Staying connected to what matters.

94%
employee participation
30%
workforce growth without culture decline
+9 points
increase in psychological safety
+7 points
increase in belonging & team dynamics
THE EXECUTIVE CHALLENGE

Limited Visibility

Hybrid working reduced day-to-day visibility, making it harder to understand what was happening across the organisation.

Rapid Growth

A 30% increase in headcount risked fragmentation, inconsistent experiences and pressure in key functions.

Regulated Environment

Culture, conduct and performance could not be left to instinct in a highly regulated industry.

Anecdotes around culture really weren't good enough.
Bryan O'Connor
CEO, AIB Life

THE SOLUTION

AIB Life partnered with Kintris to create a single, continuous evidence base for workforce insight - turning data into management information leadership could act on.

100+ culture & workforce indicators
Track change over time
Targeted pulses during change
Manager & leadership insights
Data that informs action
Continuous insight. Confident leadership. Sustainable growth.

Business Value Delivered

By embedding workforce intelligence into executive decision-making, AIB Life strengthened leadership visibility, reduced risk and scaled the business with confidence.

Better Executive Decisions

Workforce data became part of the executive management information set, giving leaders a reliable evidence base for decisions on growth, organisational design and culture.

Reduced Operational Risk

Emerging risks, pressure points and inconsistencies were identified earlier, enabling targeted action before they impacted performance or conduct.

Faster, Confident Scaling

AIB Life grew headcount by 30% while maintaining cultural stability and improving key workforce indicators, proving that rapid growth did not come at the expense of performance.

Stronger Leadership Capability

Managers received actionable, team-level insight and support, improving their effectiveness and the performance of their teams.

Better Governance & Reporting

Board and executive reporting moved from anecdote to measurable workforce intelligence they could trust and act on.

Sustainable Performance

Continuous measurement ensured culture and employee experience remained strong, supporting long-term business resilience and execution.

FROM MEASUREMENT TO BUSINESS OUTCOMES
Continuous Measurement

High participation and robust data across 100+ indicators.

Evidence

A single, credible evidence base across the organisation.

Leadership Visibility

Clear insight at executive, HR and manager levels.

Better Decisions

Targeted actions address the right issues, sooner.

Reduced Risk

Fewer surprises. Lower operational, people and conduct risk.

Business Growth

Strong culture. Engaged teams. Sustainable performance.

About Kintris

Kintris helps organisations turn workforce data into executive intelligence. Through continuous measurement, behavioural science and manager insights, we give leaders the evidence to improve performance, reduce risk and build stronger workplace cultures.

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